Content Strategy, UX Design, Website Development
Economic Development for Central Oregon (EDCO)
EDCO is a regional non-profit that helps companies move, start and grow in Central Oregon.
EDCO had just stepped into a rebranding process to capture its leadership role as an information and networking hub for the region’s business community. At the top of the list: redesigning and overhauling their website. Built years before on a closed, proprietary platform, their non-responsive site didn’t reflect their own progress and was time-consuming for staff to update and keep current.
Content strategy informs brand messaging
Working closely with tech companies and entrepreneurs, EDCO wanted a digital presence as dynamic as its clients. The group’s new branding aligned with its long-term strategic plan but hadn’t been translated into an effective content strategy that engaged visitors. During an extensive collaboration, we developed the voice and lexicon, user personas, and calls to action that ultimately shaped brand messaging throughout the site as well as in other marketing initiatives.
- 78% increase – average time on site
- 30% increase – number of pages viewed
- Content strategy process refined overall brand messaging
Fresh content made simple
After 25 years, EDCO had a dedicated presence in all of the region’s six communities but had challenges keeping its member companies and supporters informed on its existing site. Updating content and adding events, news, and blog posts was cumbersome and took up too much staff bandwidth. In addition, that content was buried deep in the site. It was also clear to us that their existing site wasn’t working for mobile – particularly with hundreds of pages of hard to navigate information.
- Added dynamic feeds to highlight current happenings and news
- Streamlined 300+ pages down to 50 essential pages with most engaging content
- Moved to open source CMS for quick and easy updates and added flexibility
- 20% decrease in amount of staff time spent updating information
“The Five Talent team has the talent and creativity to respond to whatever you can dream up – so think big.”
Brian Vierra, Venture Catalyst, EDCO-Bend Venture Conference