Pole Pedal Paddle

Pole Pedal Paddle (PPP)

As Central Oregon’s signature multi-sport race, the Pole Pedal Paddle (PPP) draws thousands of local and out of town competitors together for a weekend event benefiting the Mt. Bachelor Sports Education Foundation (MBSEF).

Year after year, PPP event organizers managed registration and the signup process with a manual, paper-based process. But as the popularity of the event grew, so did its complexity. Staff and volunteers were now managing over 2700 participants and hundreds of teams, processing entry fees, coordinating race times, distributing swag bags and more. It was clear the paper-based registration process could no longer effectively handle the size of the event, and that it posed many potential points of failure. In addition, race participants still required hands-on help to manage their personal details post-registration. MBSEF wanted a solution that would inform and empower participants and reduce the burden on their staff and volunteers.

Understanding workflow translates to custom web app and happier participants

Together, Five Talent and MBSEF tackled mapping out organizational workflows and gained a clear picture of paid and volunteer resources, different data pieces, and desired outcomes. This critical work underpinned the architecture and ultimate design of a custom web application for PPP that empowers participants to manage their race information online. To ensure usability, the team built the app to scale responsively whether on desktop, tablet or a mobile device. And event organizers can now access participant data from the app based on their specific roles, streamlining workflow and eliminating the need for paper.


  • Positive participant feedback – racers love the convenience and ease of managing their own registration information online.
  • Dramatically reduced Race Director’s paperwork and time spent on manual input, creating greater opportunities to attend to race details.
  • Volunteers can focus proactively on preparing participants for the race (rather than on fixing registration problems).

“Working with the team at Five Talent exceeded all expectations. They have a full service approach to managing our complicated needs. Our requests never seemed unreasonable or too difficult to implement. They devised a plan specific to our needs that made the experience user friendly for all.”

Molly Cogswell-Kelley, Financial Development and Events Director, MBSEF